Mug Map

Thursday, July 11, 2013

Fox and Jacobs

This mug is from Fox & Jacobs Home Builders (now known as Centex Homes.)  They are a company that creates communities across much of the US.  The mug shows a beautiful home, and the entire design clears when hot to show the word SOLD.  This mug takes advantage of one of the less known facts about thermochromic ink, namely that it doesn't disappear completely.  When the design changes, it doesn't turn absolutely clear.  The ink turns a sort of translucent tan which can still be seen.  In this mug, the home is still visible, albeit very light, but a big "SOLD" sign is visible as if stamped across it.  
This is a corporate freebie, probably given to home buyers when the home closes.

DESIGN: 1 sided
THERMOCHROMIC:  1 color
TYPE: Corporate Freebie.

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