Mug Map

Monday, June 20, 2016

Van Kampen American Capital

This week's mug comes from Van Kampen American Capital, a part of Morgan Stanley in 1996.  The mug features a large dark area on which can be seen the phrase "There's a new name on everyone's lips."
When hot liquid is added, the dark area clears to reveal the name 'Van Kampen American Capital" and the captions "A Wealth of Knowledge - A Knowledge of Wealth - Van Kampen American Capital."

Founded in 1974, Van Kampen was a record breaker and trendsetter in the mutual fund arena. It was sold to Xerox in 1984 for $200 million, who then sold it to Morgan Stanley in 1996 for $745 million.  It was at this point it was merged with Morgan Stanley's 'American Capital' and the mug was introduced to celebrate that merger.  (Morgan Stanley later sold the company to Invesco for 1.5 billion.)

The mug is pristine and the color change is perfect.

DESIGN:  1 Sided
THERMOCHROMIC: 1 Color
TYPE: Corporate Freebie

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