Mug Map

Tuesday, August 22, 2017

Campbell's Soup - USA Figure Skating

This week's mug is one of my oldest. It is from Campbell's Soup and shows their sponsorship of the USA Figure Skating Team.   Campbell's has sponsored the USA Figure Skating Team for many years. This is from the 1980s to 1990s and features the USA Figure Skating Team logo on the right side of the mug.


On the left side of the mug is the USA Figure Skating Team Logo again, but this time, in the center is a dark rectangle.  (I note that this mug is microwave or UV Damaged and no longer changes, but it still is a great mug.)  When hot liquid is added to the mug, the rectangle clears to reveal the Campbell's Kids TM as a figure skating couple.   At the bottom it says "Official Sponsor Campbell's Soups."

This mug is very old, and a terrific example of the Magic Ink in advertising.

DESIGN:  1+ Sided
THERMOCHROMIC: 1 Color
TYPE: Promotional

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