Mug Map

Monday, March 12, 2018

Champion Water Heaters

This week's mug is from Champion Water Heaters.  The left side of the mug shows the name and logo, Champion Water Heaters.

On the right side of the mug is the phrase "We Keep You In Hot" in  bright red letters over a dark water looking area.  

When hot liquid is added to the mug, the dark 'water' area clears to show the word SALES in big red letters.  This is one of the best designs I've found for advertising with a magic mug.  Your mind sees the dark water and you automatically finish the phrase "We Keep You In Hot" with the word WATER.  Hot water from a Water Heater, seems obvious. But the company gave these mugs to stores who sold their product and used SALES for the kicker. 

Even with the chip missing on one edge, this is a great mug with good color change and is one of my favorites! 

DESIGN:  2+ Sided
THERMOCHROMIC: 1 Color
TYPE: Promotional

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