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Monday, March 31, 2014

Tempra Children's Fever Reducer

There are very few parents out there that don't know about Tempra.  Tempra is one of the most well known brands of over the counter acetaminophen for children.  Not just a pain reliever, Tempra is known for its ability to lower a fever. This mug advertises that feature.  

On the main side is the name Tempra with the heading, "WHEN CHILDREN'S TEMPERATURES RISE" and the subheading "Acetaminophen." It also shows a group of rectangles stepping higher and higher. On the reverse of the design is a large blue square.  Below  you can see that the design is 2 sided, but actually wraps around the entire mug.  

When hot liquid is added the large blue square clears to show the rectangles stepping down, representing how the fever is brought down by Tempra.  It also reiterates this in the phrase "HELPS RETURN THEM TO NORMAL."



DESIGN:  1+ Sided
THERMOCHROMIC: 1 Color
TYPE: Advertising (Corporate Freebie)

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