BRIM Coffee

This is a very simple, and from what I can tell, very old magic mug.  It is from a coffee company named BRIM. Brim was made by General Foods from 1961 to 1995.  I put this mug at somewhere around the 1990s.  It shows the words FILL IT TO THE RIM"  above a stylized coffee cup.

When hot liquid is added, the coffee cup clears to show the words WITH BRIM, using the BRIM logo.  The phrase "Fill it to the rim, with BRIM" was the advertising catch phrase for the coffee company for most of it's 34 year run.

This is a great mug, very old and one of my favorites.

DESIGN:  1 Sided
THERMOCHROMIC: 1 Color
TYPE:  Advertising, Freebie