Monday, October 2, 2017

Intel's MCS-51

This week's mug is from Intel and features the MCS-51.  The MCS-51 was one of Intel's first processors, introduced in 1980.  On the left side of the mug is the question "How many MSC-51 Units Have We Shipped?  Below this (should be) a dark rectangle with the date 'January 1990' and the Intel Logo. 
On the right side of the mug is the phase "The Future is HOT for MCS-51 and another large dark square in the middle.

When hot liquid is added to the mug, the squares clear to reveal "100 Million And Counting" on the left, and a sales chart on the right.  You can see that this is another microwave damaged mug, but it's still a nice addition to the collection.

DESIGN:  2 Sided
THERMOCHROMIC: 1 Color
TYPE: Promotional

Monday, September 25, 2017

Saudi Arabian Airlines

This week's mug is from Saudi Arabian Airlines.  The mug features the company logo on both sides above a silhouette of a passenger jet.

When hot liquid is added, the jet clears (on both sides to reveal the phrase "The only non-stops to Saudi Arabia."

The mug has no history, but it's a good guess to say that the mug was given to customers of the airline.  The color change is good, though better on the right side than the left.

DESIGN:  2 Sided
THERMOCHROMIC: 1 Color
TYPE: Promotional

Monday, September 18, 2017

Magic Story Wolf



This week's mug is brand spanking new, a 'no-reason' gift from a good friend.  The mug has a black wrap around design with white lines which draw out a wolf standing near some trees.


When hot liquid is added, the entire mug clears to reveal a full color portrait of a wolf in a forest beneath a beautiful, starry sky - moon and all. A wonderful design change and perfectly matched as the white lines actually accent the full color portrait! Beautifully laid out and applied!


The mug is unusual and shall have a place of honor for two different reasons.  One, the mug has not only a rounded square design, it's also wider at the top than at the bottom, like a funnel.  Regular DougsMugs readers will recognize that this is  a rarity! (Only one other mug in my collection has the 'funnel' shape!)  Additionally, you can see that the wrap around design truly wraps around and meets inside the handle.

I couldn't forget to mention that it came in its own clear container!  On the outside it says Magic Story Mug - AND a portion of all purchases go toward the protection of animals in the wild.  A wonderful gift and a great new Magic Story Mug!

DESIGN:  Full, 4 Sided
THERMOCHROMIC: 1 Color
TYPE: Retail Purchase

Monday, September 11, 2017

Disney Magazine Publishing

This week's mug is from the Disney Magazine Publishing company.  The name stands at the top of the left side of the mug, above a drawing of a book.  On the left page of the book is a design with "Experience the Magic."  On the right page of the book, is a dark area.  Below the design are the words "Disney Adventures" in blue, "Family Fun" in red, and "Discover" in yellow.

When hot liquid is added, the dark area clears to reveal  Mickey Mouse dressed as the Sorcerer's Apprentice.  A simple, but effective use of the Magic Ink.  This mug was most likely given out to prospective clients or even advertisers in the Disney Magazines. 

Though the color change is not as good as new, it is still working and one of my personal favorites.

DESIGN:  1 Sided
THERMOCHROMIC: 1 Color
TYPE: Promotional

Monday, September 4, 2017

No Smoking



This week's mug is a retail purchase with a message. The full wrap around design shows the word NO (with the O being a buster symbol over a cigarette) and a dark area at the bottom with the word SMOKING wrapping around the three sides of the mug.  


When hot liquid is added to the mug, the NO (and buster symbol) as well as the entire dark area around the word "SMOKING" clears to reveal a bunch of smoked and crumpled cigarette butts.

This is a great mug, in terrific condition and the color change is near perfect.

DESIGN:  Full, 3 Sided Wrap Around Design
THERMOCHROMIC: 1 Color
TYPE: Retail Purchase

Monday, August 28, 2017

Tracrium Medicine

This week's mug is another of those damaged but have to have in the collection type of mugs.  It is for a medicine known as Tracrium, a medication used in addition to other medications to provide skeletal muscle relaxation during surgery or mechanical ventilation.

On the right side of the mug is "New Tracrium" inside a shadow of a hypodermic needle, along with it's chemical name "(atracurium besylate)."  In the lower left is the logo for the company "Welcome" (Foundation, UK.)

On the left side of the mug is the name again in the hypodermic needle above two dark rectangles. When hot liquid is added, the two spots clear to reveal the phrase "UNIQUE METABOLIQUE" and another phrase which is unable to be seen due to the long term damage to the thermo-ink. 

This is a nice inclusion to the collection, even with the damage.  Again, pointing out what not to do with your magic mugs.  

DESIGN:  1+ Sided
THERMOCHROMIC: 1 Color
TYPE:  Medical Promotion

Tuesday, August 22, 2017

Campbell's Soup - USA Figure Skating

This week's mug is one of my oldest. It is from Campbell's Soup and shows their sponsorship of the USA Figure Skating Team.   Campbell's has sponsored the USA Figure Skating Team for many years. This is from the 1980s to 1990s and features the USA Figure Skating Team logo on the right side of the mug.


On the left side of the mug is the USA Figure Skating Team Logo again, but this time, in the center is a dark rectangle.  (I note that this mug is microwave or UV Damaged and no longer changes, but it still is a great mug.)  When hot liquid is added to the mug, the rectangle clears to reveal the Campbell's Kids TM as a figure skating couple.   At the bottom it says "Official Sponsor Campbell's Soups."

This mug is very old, and a terrific example of the Magic Ink in advertising.

DESIGN:  1+ Sided
THERMOCHROMIC: 1 Color
TYPE: Promotional