This week's mug is from Efferdent. The left side of the mug has "America's Favorite"above a drawing of a box with the name "extra strength efferdent denture cleanser' in all lower case letters. At the bottom is a dark rectangle.
When hot liquid is added, the dark rectangle clears to show "THANK YOU FOR HELPING US ACHIEVE A 50% SHARE" in small caps. Almost a perfect color change, too.
Very little can be found on this mug but it appears that the mug was a corporate 'award' to employees at a time when the product achieved its 50% market share.
DESIGN: 1 Sided
THERMOCHROMIC: 1 Color
TYPE: Corporate Incentive
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