This is a Retail Purchase Magic Mug which advertises the television show "Who Wants To Be A Millionaire?" This is from the original incarnation, the evening show staring Regis Philbin. It is called the "Magic Question" mug and I'm lucky to even have the original box it came in, repleat with the show's logo and price tag.
This mug is a two sided design, but the sides are so wide as to cover the entire mug the way a 3 sided design would fit. On the main side it has the Show's Logo with Host Regis Philbin holding a fan of money. On the reverse is a view of the way in which questions were revealed on the TV show. The question is "THIS CUP OF COFFEE IS" and below are the four possible answers: A: TOO STRONG, B: TOO WEAK, C: JUST PERFECT, and C: JUST PLAIN LOUSY.
When hot liquids are added, the area between the Question and the answers clears to show "FINAL ANSWER:" and the area below the answers clears to show the chosen answer "JUST PLAIN LOUSY" and the tag "YOU GOT IT!"
This mug is in great condition, and the color changes are quick and bright. The box has some shelf wear but overall in great condition.
THERMOCHROMIC: 1 Color
TYPE: Retail Purchase
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