This mug is from a pharmaceutical company and advertises the medicine 'Viskazide.' Viskazide is a medicine for the treatment of Hypertensive Disorder. On the main side is a large dark rectangle with the medicine's name 'viskazide." Below this title are the two medicines that make up Viskazide, pindolol and hydrochlorothiazide. This mug was probably a giveaway to doctor's offices and hospitals as a way to get the name of the medicine out to the medical community.
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On the non-changing side of the mug, there is the medicine's name again, above the phrase "One Tablet - Once A Day*" At the bottom, in small print, the caveat "Once maintenance has been established."
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Though the dark rectancle is not as opaque as it could be, when hot liquid is added the rectangle does clear nicely, showing a man in a suit, carrying a briefcase and riding along on a skateboard. Also now visible is the descriptive: "FOR HYPERTENSIVE PATIENTS ON THE GO."
This is a textbook case of a good use of Thermochromatic ink. The design hides enough to make you wonder, and is complete enough to really make you remember it. A really great mug in the collection.
DESIGN: Full, 1+ Sided
THERMOCHROMIC: 1 Color
TYPE: Corporate Freebie
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