Monday, May 4, 2015

RCA - The New Breed

This week's mug is from RCA Recording and features "THE NEW BREED."  As far as my research can find, the New Breed was an advertising campaign of RCA's in the 1980's used to introduce a new group of artists all signed to RCA at about the same time.  Most were Country Artists and hence the design of the standard spotted cow, as seen above.  Below the cow is the line: "The greatest Music Herd"
On the side opposite the handle is the RCA lightening logo in purple.  

On the other side is what appears to be the same cow design only the cow is a solid black silhouette.

When hot liquid is added to the mug, the silhouette cow turns clear to show the name of a performer, in this case Jo-El Sonnier, who was signed to RCA in the late 80's.  

The color change is very good and the mug is in great shape.

DESIGN:  1++ Sided, color change is on only one side.
THERMOCHROMIC: 1 Color
TYPE: Corporate freebie.

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