This week's mug is a quickie, from Ford Motor Company. It advertises the Insta-Clear technology at about the time it was first introduced. On the left side of the mug is a drawing of a Ford station wagon (circa 1984) with a dark windshield positioned below the words "INSTANT CLEAR."
On the right is a simple small Ford Logo.
When hot liquid is added, the windshield clears to reveal the words "With Insta-clear." Insta-clear was introduced in Fords in the mid 1980s and is the trademark used by the Ford Motor Company for its electrically heated windshield technology.
This is an early magic mug, with a quick and simple color change. It really uses the idea of the magic mug reveal beautifully.
DESIGN: 1+ Sided
THERMOCHROMIC: 1 Color
TYPE: Corporate Freebie
No comments:
Post a Comment